Agency
Havas
Campaign
Citi’s Custom Cash Card
Digital Campaign + Commercial
Print Advertising
Location
New York City, NY
Collaborators
Josh Victor Rothstein (Director)
Brian Yeater (Producer)
A social media campaign for Citi’s Custom Cash Card featuring award-winning actress Michaela Jaé Rodriguez. The campaign brought Citi’s “It Pays to Be You” message to life through engaging, personality-driven content celebrating individuality and self-expression.
Videos
Prints
