Client
Yerba Madre
Project
30 years of Yerba Madre
Type
Digital Campaign
Location
New York City, NY
Collaborators
Josh Victor Rothstein (Director)
David Steingard (Producer)
Chris Tzen (Audio Recordist)
Vianni Laforce (Additional Camera)
A brand campaign celebrating 30 years of Yerba Madre, honoring its independent spirit, commitment to sustainability, and unconventional approach to crafting organic yerba mate. Narrated by co-founder David Karr, this retrospective film explores three decades of community, connection, and conversation that helped shape the brand and bring yerba mate to a wider audience.
