Client
NARS Cosmetics
Project
POX x ASPEN ’24
Digital Campaign + Print Advertising
Location
Aspen, Colorado
Collaborators
Josh Victor Rothstein (Photographer & Director)
Seth Beckton (Photo Assistant & Camera Operator)
Alyce Muhammad (Video Editing)
Kate Langan, Erin Kelly, Morgan Ballot-Godsey, Brooke Bunce (NARS team)
Adrian DeSalvo (Editor)
Set against the wintry luxury of Aspen Colorado, this NARS x POM collaboration features actress Pom Klementieff in a multi-platform digital campaign. Josh was tapped to direct a series of short-form videos and capture still imagery for global release—highlighting Afterglow, Lip Oil, and Cushion product launches through both beauty tutorials and lifestyle storytelling.
Videos
